The Top Features and Benefits of Color Digital Printing

Color digital printing is taking the printing industry by storm with the birth of new color printing presses that edge out traditional offset printing technology in color richness, quality, and print media flexibility. It won’t be long until offset joins the dinosaurs, and color digital printing stands alone as the most viable printing solution for all industries and professions.

In addition to superior quality, color digital printing utilizes a software framework to set up document printing, which eliminates the time and labor spent altering the mechanical structures of an offset printer. What this means in practice is that digital color printing opens up two options that are simply not tenable in an offset environment:

Print On Demand

Since all the grunt work is done with a mouse and keyboard, the entire print project can be created and stored for later use, to be drawn up at a moment’s notice and printing out on the color press. Since there is no mechanical adjustment to be made, this allows digital presses to output printed materials in short runs to satisfy smaller orders, or to print on demand, as the need for the material to be printed arrives. For smaller publishers, this means printing after an order has been received, saving the expense of unsold copies – the bane of offset printing.

Variable Data Printing

Again, since all set up work is taken care of on software side, digital color printing allows smaller internal alterations or customizations on printed media to be performed on the fly. This might be a client’s name, print run number, date, tabulated dollar amount, or any other form of printing that would vary from copy to copy of the media being produced. Variable data printing alone makes digital far superior to offset in nearly any printing capacity, and the time and collars saved from VDP translate directly into profits or dollars saved for the publishing organization.

Color digital printing is the future, there is no doubt. For a more detailed look at the advantages and benefits of color digital printing, you are welcome to download our comprehensive and complimentary Digital Printing Guide and learn how color digital printing can revolutionize your printing practices.

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