Paper Flexibility with Digital Printing Equipment
It’s clear that digital printing equipment offers far more flexibility in both short and long run printing versus standard offset technologies – the increasing complexity and versatility of variable data printing has had a huge effect on companies that rely on mass mailing or billing – and the time required to prepare printing projects is reduced dramatically when using a digital technology since setup takes place entirely within a software environment.
However, there’s one more flexibility feature that many people seem to overlook. Using digital printing equipment instead of traditional offset allows you to produce proofs in record time.
While this might seem like a small advantage, think about how much time you spend waiting for proofs to arrive from traditional printers before giving the green light to your printing project. A week, maybe even two weeks? This is understandable, since many offset printing companies have worked backed up out the door, and the setup time required to perform a set of proofs is often comparable to the setup time required for a full print run. It’s no surprise that proofs take time to generate; in fairness to offset printers, it’s actually quite surprising they don’t charge more for proofing services.
But if you’re performing your print work on a digital printing press, you can produce a print immediately, review it on the spot, and green light your project, all in under a minute. Even better, if your organization has a large digital press with a work queue, you can print your project on nearly any modern inkjet printer using the same ink and paper, and receive a set of proofs that will be comparable with the final works from your press.
Reducing proofing time means accelerating production time, and that means reducing expenses across the board. It also means reaching customers faster, which translates into higher profits. It’s amazing that more people don’t appreciate this money-smart facet of digital printing technology.
For more information on how digital printing equipment and technology can save your company or organization money, be sure to download and analyze our digital printer matrix…
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