Digital Printing Machines Offer Flexibility and Speed

The use of digital printing machines has been innovating the variable data printing market for some time now.  The digital printing industry has been providing more flexibility for both long run and short run jobs via these new printers.  With the ever expanding complexities of mass mailing and personalized billing, the amount of time with these printing machines is dramatically reduced.  Everything is done via a software program, not need for the standard offset technologies that were cumbersome and slow.

With the use of software, these new digital printing machines can quickly produce proofs for customers to examine and edit, virtually or on the spot.  This flexibility has a clear advantage over traditional offset printing presses.

Many customers are relieved had this small, yet important advantage.  No longer having to wait for a proof to arrive from a traditional printer in order to proof and edit has made digital printing machines the preferred method for digital printing in the direct marketing, billing and mass mailing industries.  No longer does it take a week for a proof, now it can be done almost instantly.

With the long set up times needed to set up a proof, traditional printers often have work backed up for days or weeks.  Though frustrating for the customer, the need for accuracy for these traditional offset printers is key to their business.  With software and online access for the new digital printing machines, this labor intensive process is cut in half if not more.

On a digital printing press, you can have a print immediately to review and proof.  A customer can then give the green light to start the printing process.  The reduction of proofing time with digital printing machines translates to an accelerated production and in the end that means reducing expenses across the board.  It also means reaching customers faster, which in the end will translate into higher income.

For more information on how digital printing press can save your company or organization money, be sure to download and analyze our guide to digital printing substrates , The Printer’s Best Friend!