What is Digital Printing?

If you’re like many print and media companies struggling to keep up with new technologies in the printing industry, you might be asking yourself a series of simple questions – What is digital printing? What’s so good about it? How can it help my operation?

First things first. What is Digital Printing? Digital printing uses computers and industrial inkjet printers to produce high quality printed work that compares with – and sometimes dramatically exceeds – the quality of work produced with traditional offset printing practices and hardware.

With digital printing, the template work is done with specialized computer software, rather than the hardware used in offset printers. This means changes can be made quickly – sometimes even during a print run – significantly cutting down on setup time. Further, a wide variety of media can be used on digital printing runs, from standard or bonded paper to plastics, foams, cardboard, or even sheets of metal. This gives organizations offering digital printing services a tremendous amount of flexibility, allowing them to service clients with a broad range of needs.

What’s so good about it? Well, other than the fact that digital printing cuts down setup time and opens the doors to servicing clients in a wide array of industries, digital printing also allows Variable Data Printing – a service aimed at direct mail clients that require specific alterations during a print run. Variable Data Printing is generating something of a Renaissance in the print industry, and companies offering this highly-sought service stand to make a pretty penny over the next decade.

How can it help your operation? Aside from cutting down setup times, opening the doors to new clients, and granting you the ability to fulfill Variable Data Printing services, digital printing costs you less money on short-run printing, allowing you to spend more time on, and take in more profits from, the smaller print jobs that most clients require.

All in all, digital printing is a miracle of modern technology, and a great equalizer, offering a tenable way for smaller print shops to compete directly with larger organizations. If you’re still asking yourself ‘What is Digital Printing?’, download our comprehensive Digital Printing Guide right now, and see for yourself how digital printing can revolutionize your printing operation.

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